(Penkova) Innovations in the travel companies as tool for overcoming the economic crisis
International online scientific journal "Science and Technology", volume 5, number 7, Social studies, 2015, ISSN 1314-4111
Object of analysis of this paper are the types of innovations applied to financial stabilization of tour operators and travel agencies. The work examines implementation stages of innovative methods and tools, assessment of the innovative solutions, financing and marketing of innovations, use of the innovation networks and the role of foreign languages and cultural differences for the development of new tourism products. Specific innovative solutions in compliances with the latest requirements of the travel market are suggested in the paper.
innovation, tour operator, travel agency
Социални, стопански и правни науки
Social sciences, economic sciences and law