Future of Design Education. The New Disruption: Graphic Design vs Marketing.
NATIONAL INSTITUTE OF DESIGN, Ed. by Vijai Singh Katiyar and Shashank Mehta. Paldi Ahmedabad 380007 INDIA, Printed by NID Printing Studio, 2007. Print ISSN 81–86199–57–8.
The Design Education (as a Graphic Design) is on different levels in different regions and different countries
because of different cultural, economic and political aspects. Till recently the education of Graphic Design has been dedicated to serving, in general, the goals of business and marketing communications (in fact via advertising and visual communications)‘. Milton Glaser said in the 90s: The design process has now been integrated into a client’s control system (Glaser, Milton, Eye Magazine).
On the other hand, we can mark off some depletion into the system of integrated marketing communications (IMC) and the beginning of creating the new conceptual points of view – disruptions (Jean-Marie Dru, Disruptions).
These circumstances actually are significant and they make seriously influence the Bulgarian design situation and reflect on the present and on the future of education.
Design, Education, Advertising, Art, Marketing.