„Factors that block creative thinking“
Сборник от международна научна конференция “World from the Art Perspective, Art from the World Perspective. Challenges of contemporary visual education”, 19-20 October 2017, Nicolaus Copernicus University, Toruń, Полша
Dynamics and globalization of contemporary society impose higher and higher requirements in relation to the work of designers. They have to be able to come up with creative and innovative decisions; they also need to be technically and theoretically wellprepared. Design is art which is closest to the business field among other arts. It develops, collaborates with and exists to the benefit of industry. That is why graphic design is a combination and balance between creativity, technologies and entrepreneurship in which a holistic approach in all aspects of design is applied. This exact essence of the profession requires great flexibility and motivation to work. Experience shows that most university graduates face great difficulties during the period of adaptation towards the real work environment when solving creative tasks and working in a team. Most young designers experience periods in which they can no longer come up with new ideas when falling among the daily round of hard work at an advertising agency or working as a freelancer. This is due to the lack of sufficient off-hand attitude, lack of tolerance towards innovations and the unknown, fear of asking questions, lack of visualization, assigned complicated task, bad working environment, self-criticism, aggressive external criticism, fear of rejecting one’s ideas and many other factors that block creative thinking. The main goal of examination in the present article is namely to make an analysis of the basic reasons that put an end to the ability of coming up with new ideas. The conclusions shall have great significance and be fundamental for creating and using the already existing approaches that shall develop and support creativity. This shall contribute to prevention still during the education period at the university and it shall be very useful for the working designer at his daily practice. It will also contribute to solving creative, teamwork and technological hardships which appear during the design process.
creativity, workplace, creative process, idea generation, imagination, inspiration, insight, observation, visualization, provocation
Fine Arts and Visual Arts