IMPROVЕMENT OF THE EFFICIENCY AND COMPETITIVENESS THROUGH THE IMPLEMENTATION OF BENCHMARKING IN THE ORGANIZATIONS


Петрова, Мариана (2017) IMPROVЕMENT OF THE EFFICIENCY AND COMPETITIVENESS THROUGH THE IMPLEMENTATION OF BENCHMARKING IN THE ORGANIZATIONS KazUMO, Almaty, Kazahstan, ЖУРНАЛ «ХАБАРШЫ / ВЕСТНИК» /Bulletin of Ablai Khan KazUIRandWL series ÏNTERNATIONAL RELATIONS and REGIONAL STUDIES”, ISSN 2411-8753, 1 (27) 2017, 5-6, pp. 79-85


 A lot of businesses are looking for innovative ways to improve efficiency and maintain competitive advantage. This requires the development of various techniques for improving their business activities. In this sense, the benchmarking appears as a tool to improve productivity and competitiveness of the organizations. It is seen as a process through which the companies evaluate their products, services and practices against those of their direct competitors or organizations recognized as leaders in their industry. The benchmarking is one of the best management tools for determining whether the organization performs effectively specific functions and activities. Through it, the managersare enabled to determine which are the best practices, to prioritize opportunitiesfor improvement, to increase labor productivity. This is the reason why the benchmarking can be applied in a number of organizations as a tool to increase efficiency and gain a competitive advantage. The purpose of this article is to present the possibilities of the benchmarking to increase efficiency and achieve competitive advantage in different in type, size and structure companies.
  Статия
 benchmarking, efficiency, competitiveness, organizations


Социални, стопански и правни науки Икономика
Социални, стопански и правни науки Администрация и управление

Social sciences, economic sciences and law Economics
Social sciences, economic sciences and law Administration and Management

 Издадено
  20436
 Мариана Петрова

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