Regionalization of Tourism Activity and Marketing Strategy in Bulgaria
International Balkan and Near Eastern Social Sciences Congress Series-Russe/BULGARIA
April 8-9, 2017
The paper examined the regionalization of international tourism exchange and the possible research directions in marketing in Bulgaria. The purpose of the research was to analyze the information with the common aim of achieving an efficient utilization of territorial tourist-recreational resources. The research findings may promote the formation of new objects of tourist infrastructure: functional tourist areas. In conclusion some recommendations are given for improving the management of tourist recreation area at the level of entities - national organizations and public institutions of national and local significance.
tourism, tourism infrastructure, marketing, recreation area.